P&G is determined to ensure Olay’s success in the competitive skincare market and so, has chosen actress and trendsetter Katie Holmes as its first global brand ambassador.

P&G says that Olay is the world’s No 1 women’s facial skincare brand. In her role, Holmes will represent the Olay global brand campaign, Your Best Beautiful.

Holmes is also the brand spokeswoman and part owner for the Alterna hair care brand, now owned by Henkel. Last year, she partnered with Bobbi Brown on a color cosmetics makeup kit.